Developing Marketing Strategy

Successful air service marketing begins with fully understanding your goals and comprising the right plan that produces your desired results. Perhaps you are looking to launch air service to/from a new market or amplify engagement to spur bookings in existing or under-performing markets. Our initial discovery phase will help craft the overall strategic plan to accomplish your goals.

Initial strategy planning typically consists of but not limited to:

• A complete digital intelligence analysis of the market(s) and surrounding region to identify competing airports and destinations / airlines served.

• Determination of the split between inbound or outbound marketing as it pertains to increasing load factors (enplanements/deplanements). For some airports, airlines or destinations, this could be targeting audiences 100% inbound from the origination region as the local population supports outbound traffic; for others it could be the opposite and often times we see a split that encompasses both scenarios.

• Understanding the core traveler profile. Is the region a pure leisure destination? Ski, golf, beach, mountain vacation? Or more business?

• An in-depth dive into what additional air service promotion is being done in the marketplace through area destination marketing organizations, chambers of commerce, economic development groups, airports, airlines, etc. in O&D markets.

Once the discovery phase is completed, we then focus on media planning, audience targeting, campaign deployment, relationship management and additional strategies to drive results.

Contact us today and let’s talk about driving more demand for your flights, generating new visitors to your market and increasing air service to your airport. We want to collaborate and conspire to generate a positive return on investment for your airline, airport and destination.

We’re ASM…and we are here to help you now.