Air Service Marketing & Development Redefined.
Traditional air service marketing - press releases, billboards and in-terminal activations - may generate consumer awareness, but we offer strategies for marketing airlines, airports and destinations through a collaborative approach that extends well beyond conventional marketing.
By utilizing data analytics, industry insights, social media chatter, and creative partnerships with stakeholders, consumer brands, and influencers, we create marketing strategies that will not only deliver your message to the right person at the right time to inspire travel and fulfill nonstop and end-to-end passenger loads, but will also have the capacity to remain with travelers after they have arrived at their destination.
Our decades of experience working with airports, airlines, and destinations have proven that our approach drives results through:
Immediate impact on inbound and outbound air service utilizing data driven marketing strategies and enhanced campaign deployment and optimization.
Vast experience and collaboration with local stakeholders in building marketing partnerships related to air service including: Local Tourism Boards, Destination Marketing Organizations, Chambers of Commerce, Airport Authorities, Economic Development Groups, Elected Officials and more.
Execution of collaborative marketing efforts with leading airlines on promotion.
Reciprocal coordination with originating and destination cities to amplify impact.
Destination specific Air Service Development through key industry partners.
Air Service Marketing Approach
Strategy
We develop marketing strategies for airlines, airports and destinations specific and custom to your goals. Whether it’s to promote new air service or existing routes , the strategic plan we design and implement will create awareness, inspire travel, and increase both inbound and outbound passenger traffic for your airline, airport or destination.
Media Planning
We offer a broad range of media planning services in both traditional media and deeply targeted multi-channel digital marketing. This includes paid search advertising, social media marketing, display advertising on relevant publisher platforms, online video placements and connected TV to create an integrated media mix that will drive results. As part of the planning phase we also develop creative strategies to enhance your campaign and deliver actionable results.
Audience Targeting
The key to any successful marketing campaign is proper audience targeting. After the initial research phase, utilizing advanced targeting capabilities we are able to pinpoint and deliver your message to the right person at the right time. Depending on your defined audience, qualifiers such as geo-segmentation, demographic and interest-based targeting, re-marketing and additional filters are often layered into campaigns for optimal ad delivery.
Deployment & Reporting
Once the strategy, media plan, creative assets and targeted audience are defined we finalize the project plan with the deployment and successful launch of your campaign. But, that’s not the end of it. Each campaign is then monitored and continually optimized for performance success. Through detailed reporting shared with your team, we are able to successfully measure results with A/B testing from creative approaches and messaging to improve results throughout the duration of each campaign.
Insights & Analytics
We wouldn’t fly a plane without instruments and the same can be said for running marketing campaigns. Analytics and insights are our instruments that enable us to make adjustments, measure campaign success, and form actionable insights to drive results. Additional programs such as social listening, consumer website behavior measurements as they relate to paid campaigns, and additional off-site monitoring tools are key to ensuring a successful outcome.
Relationship Management
With decades of experience in driving results for airlines, airports and destinations, we know the right partnerships can have an exponentially positive result on your marketing initiatives. We have helped bridge the gap in many instances between airline - airport - destination marketing organizations - economic development groups - and additional parties to amplify results. For nonstop routes, we can also help develop organic relationships between originating and destination airports and cities that are proven to provide lasting benefits.
Air Service Marketing Journal
Be on the lookout for the launch of our Air Service Marketing Journal - offering an in depth look at the latest industry trends, tips to enhance your marketing efforts, how to articles and much more!
Social Listening for Airports Deliver Actionable Insights
Coming Soon
Airport Landing Pages Done Right
Coming Soon
Benefits of Collaboration Between O/D Airports
Coming Soon
Online Video Advertising for Air Service Marketing
Coming Soon